We went through your search terms with a hard eye and filtered out the queries that were burning budget without booking work.
The clicks you're paying for now are coming from people closer to picking up the phone. Lower waste, sharper targeting, real savings.
More than 1 in 5 search clicks now turns into a lead. That's a strong signal we're putting your ads in front of the right people.
We'll continue daily search term review and lean harder into the keywords that are converting. The trend is moving the right way and we want to widen the lead.